Bulgari
Cities
Geneva and Zurich.
Number of vehicles
10 TaxiBike, 5 per city
Type of campaign
Street marketing and mobile advertising
Duration
5 days, 2 hours/day of street marketing
Dates
July 23-27, 2019
Strategy
Visibility in the city center
Free shopping in the city center and to the Marionnaud partner stores of the launch
Description of the fragrance by the drivers
Testing of the fragrance
Distribution of bags containing a sampling and an invitation to go to the Bulgari corner at Marionnaud to get a miniature of the perfume
Forest sound ambiance, to reconnect downtown workers with nature
Preliminary mailing to about 150 companies to inform them about the free shopping
Our results
People transported: 488
People brought to the store : 93
Visual contacts (estimate) : 450’000