Back to case study

Favarger

Taxibike

Genève

Number of vehicles
4 bike-Taxis

Type of campaign
Street marketing and mobile advertising

Duration
4 days, 5 hours / day of Street Marketing

Dates
December 2019

Strategy
• Free rides offered by Favarger downtown and to the store

• Chocolate tasting in the vehicles

• Flyering and distribution of chocolates in the street

• Drivers as brand ambassadors (dressing up…)

6,000 chocolates distributed
270,000 visual contacts

Coop

Vélo-taxi

Genève

Personnes transportées : 387

L’Occitane

Vélo-taxi

Genève

Street Marketing for the opening of the L'Occitane shop

C&A

Vélo-taxi

Zurich

150,000 visual contacts