Nespresso

City
Geneva

Number of vehicles
5 bike-taxis

Type of campaign
Street marketing and mobile signage

Duration
8 days, 5 h 30 / day of Street Marketing

Dates
From August 25 to 28 and from September 1 to 4

Strategy
Visibility in hyper-center
Promotion of the new coffee machine Vertuo Next
Free rides in the city center and to the Nespresso store as well as an invitation to taste a coffee from the new coffee machine
Description of the new functionalities of the coffee machine by the drivers
Distribution of scratch cards