Nespresso

Taxibike
GE
Genève
ZH
Zurich

City
Geneva

Number of vehicles
5 bike-taxis

Type of campaign
Street marketing and mobile signage

Duration
8 days, 5 h 30 / day of Street Marketing

Dates
From August 25 to 28 and from September 1 to 4

Strategy
Visibility in hyper-center
Promotion of the new coffee machine Vertuo Next
Free rides in the city center and to the Nespresso store as well as an invitation to taste a coffee from the new coffee machine
Description of the new functionalities of the coffee machine by the drivers
Distribution of scratch cards

Discover more case studies

Vineyard Day with the Council of Versoix
Vélo
TukTuk
GE
Genève
Event: Team Outing in the Geneva Vineyard for 41 People
Rituals Winterthur
Vélo-taxi
ZH
Zurich
Visual contact (estimate): 30,000 People transported: 84
Wincasa la Praille
Vélo-taxi
TukTuk
GE
Genève
People transported: 222