Charmilles planet

Taxibike
GE
Genève

Number of vehicles
2 bike-taxis

Type of campaign
Street Marketing

Printing
Partial production

Duration
1 day, 8 hours of Street Marketing

Dates
November 2019

Strategy
Free race offered to the Planète Charmilles center
Promote offers for Black Friday
Data collection via participation in a contest

Our results

57 races offered
97 people transported including 53 women, 32 men and 12 children

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