Alpina (Baselworld)

Taxibike
City: Basel
Number of vehicles: 3 bike-taxis
Type of campaign: Event
Duration: 6 days
Dates: March 2018
Strategy:
Transport for visitors to the Show
Presentation and possibility of trying out the new AlpinerX connected watch in vehicles

Our results

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UPC video 2000
Vélo-taxi
Approximately 117,000 visual contacts (estimated)
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TukTuk
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Vélo-taxi
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Zurich
Visual contacts (estimate): 330’000