Firehouse Subs
Taxibike
City: Zurich
Number of vehicles: 4 TaxiBikes
Type of campaign: Street marketing and mobile advertising
Duration: 2 days, 5 hours/day of street marketing
Dates: 21.06.2023 – 22.06.2023
Strategy :
High visibility in the city center with custom decals of the event on the TaxiBikes.
Actively finding potential clients and taking them to the Firehouse Subs restaurant.
Giving flyers to the TaxiBike passengers.
Asking passengers if they would like to download the Firehouse Subs app or join Firehouse Subs on Instagram via a QR code.
Our results
Visual contacts (estimate) : 60000
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