Charmilles planet

Taxibike

Genève

Number of vehicles
2 bike-taxis

Type of campaign
Street Marketing

Printing
Partial production

Duration
1 day, 8 hours of Street Marketing

Dates
November 2019

Strategy
Free race offered to the Planète Charmilles center
Promote offers for Black Friday
Data collection via participation in a contest

57 races offered
97 people transported including 53 women, 32 men and 12 children

Magnum

Vélo-taxi

Genève

Visual contacts (estimate): 3,600,000 per campaign

Nespresso

Vélo-taxi

Genève

Zurich

Visual contacts (estimate): 330’000

C&A

Vélo-taxi

Zurich

150,000 visual contacts