Coop
Taxibike
Towns: Basel and Geneva
Number of vehicles: 2 bike-taxis
Type of campaign: Street marketing
Duration: 1 to 4 days
Dates: June 2018 (Basel), December 2018 (Geneva) and April 2019 (Geneva)
Strategy:
Free journeys for store opening or reopening
Distribution of energy drinks or reduction voucher
Targeting of student customers for the 2018 campaigns
Our results
People transported: 387
Energy drinks distributed: 600
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