Sephora
Taxibike
City: Geneva
Number of vehicles: 2 bike-taxis
Type of campaign: Street marketing
Duration: 2 days
Dates: June 23 and 24, 2017
Strategy:
Free transport to the city center for Sephora’s target customers
Distribution of flyers offering free make-up at the Sephora corner in Manor
Information on the various stores in Switzerland
Our results
Estimated campaign impact: 36,000 visual contacts
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People transported: 222
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