L’Occitane
Taxibike
City
Geneva
Number of vehicles
2 bicycle-taxis
Type of campaign
Street marketing and mobile display
Duration
2 days, 2h/day and 4h/day of street marketing
Dates
December 2nd and 3rd 2022
Strategy
Reopening of the store after renovation
Visibility in the hyper-center
Highlighting of the new products
Free shopping in the city center and towards the Occitane store
Testing of the new products
Our results
19’500 estimated visual contacts
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