L’Occitane

City
Geneva

Number of vehicles
2 bicycle-taxis

Type of campaign
Street marketing and mobile display

Duration
2 days, 2h/day and 4h/day of street marketing

Dates
December 2nd and 3rd 2022

Strategy
Reopening of the store after renovation
Visibility in the hyper-center
Highlighting of the new products
Free shopping in the city center and towards the Occitane store
Testing of the new products