Migros
Taxibike
Towns: Lausanne and Geneva
Number of vehicles: 2 and 3 bike-taxis
Type of campaign: Street marketing and mobile signage
Duration: 3 days and 1 month
Dates: August 2018 and January 2020
Strategy:
Free journeys for store opening or reopening
Distribution of good coffee, croissants, coupons …
Our results
Geneva:
1’800’000 visual contacts
Lausanne:
650 croissants distributed (1 day9
1’350 coffees distributed (1 day)
81’000 visual contacts
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150,000 visual contacts
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Vélo-taxi
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