Favarger
Taxibike
Number of vehicles
4 bike-Taxis
Type of campaign
Street marketing and mobile advertising
Duration
4 days, 5 hours / day of Street Marketing
Dates
December 2019
Strategy
• Free rides offered by Favarger downtown and to the store
• Chocolate tasting in the vehicles
• Flyering and distribution of chocolates in the street
• Drivers as brand ambassadors (dressing up…)
Our results
6,000 chocolates distributed
270,000 visual contacts
Discover more case studies
Coop
Vélo-taxi
People transported: 387
Business innovation week
Vélo-taxi
Free rides between the different places of the exhibition for all visitors
Geneva cellar
Vélo-taxi
Approximately 600,000 visual contacts (estimate)