SailGP in Geneva: a 100% electric transport, mobile out-of-home
On September 20–21, Geneva hosted the 1st edition of the Rolex Switzerland Sail Grand Prix: F50 catamarans “flying” over the lake, short, intense races, and an urban staging that brought the public close to the action. At Sail GP Geneva, the setup combined premium hospitality with a fast pace : an ideal setting for contextualized OOH activations and smooth, eco-friendly transport between key zones.
In partnership with Sail GP Switzerland, Welo provided VIP transport in Geneva via electric taxi bike : named pick-ups for staff and VIPs, priority routes, and on-vehicle OOH branding to boost visibility and elevate the guest experience.
How to make the most of proximity, flow, and visibility:
- Dates : 20–21 September
- Location : Geneva waterfront (spectator areas + VIP hospitality)
- Highlights : short F50 races, a dramatic final, smooth mobility
What is Sal GP ?
SailGP is an international league designed for a short, easy-to-follow, urban spectacle: identical F50 boats for all teams, close proximity to the public, and high-standard hospitality. Switzerland is a natural fit: a strong nautical culture, iconic lake settings, and a premium ecosystem conducive to partnerships. Geneva adds ideal urban logistics, enabling a format “at the spectators’ doorstep.” It’s a perfect setting to deploy gentle/low-impact mobility in Geneva in service of brands and the transport of their guests.
What if we optimized your event shuttle?
Sail GP brings together speed, scenery, hospitality, and low-impact mobility : exactly the ingredients of our event transport service for brands and guests. A VIP service that’s especially effective downtown or when roads are closed to motor vehicles, designed to streamline flows, elevate the brand, and reduce the carbon footprint from first welcome to final arrival
- VIP welcome: fast check-in, polished protocol
- Electric shuttles: low-carbon, quiet, photogenic
- Flow: bike-lane routing, less traffic, a premium journey
- Vehicle branding: brand-safe design, OOH visibility, image amplification
Shall we orchestrate your next premium, measurable, and eco-responsible event shuttle?
