Charmilles planet

Taxibike
GE
Genève

Number of vehicles
2 bike-taxis

Type of campaign
Street Marketing

Printing
Partial production

Duration
1 day, 8 hours of Street Marketing

Dates
November 2019

Strategy
Free race offered to the Planète Charmilles center
Promote offers for Black Friday
Data collection via participation in a contest

Our results

57 races offered
97 people transported including 53 women, 32 men and 12 children

Discover more case studies

Vontobel Bank
Vélo-taxi
ZH
Zurich
Shuttle service to connect the train station to the congres center.
Meyrin Centre
Vélo-taxi
GE
Genève
Transported people: 459
Coop
Vélo-taxi
GE
Genève
People transported: 387