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Aldi

Vélo-taxi

Zurich

City
Bern and Zürich

Number of vehicles
2 TaxiBike for each campaign

Type of campaign
Street marketing and mobile advertising

Duration & Date
November 25 to 27, 2021: 9h/day of Street Marketing and 7h/day for Saturday November 27
August 26th to 28th 2022: 11h/day of Street Marketing on August 26th and 9h/day of Street Marketing on August 27th and 28th
October 22nd 2022: 5h/day of Street Marketing

Strategy
Visibility in the hyper-center of Bern and Zurich
Highlighting the opening of Aldi stores
Free shopping in the city center
Distribution of flyers

Nos résultats

Bern 2021: 75’000 visual contacts with 5’000 flyers distributed
Bern 2022: 15’000 visual contacts (1 day)
Zürich 2022: 87’000 visual contacts

In total 177’000 visual contacts