H&M
Taxibike
Towns: Geneva and Zurich
Number of vehicles: 10 bike-taxis (Geneva), 6 bike-taxis (Zurich)
Type of campaign: Street marketing
Duration: 2 weeks, 2 hours / day of Street Marketing (Geneva) 1 day, 8 hours of Street Marketing (Zurich)
Dates: April 2016 (Geneva) November 2017 (Zurich)
Strategy: High visibility in the city center
Free trips to the store or in the city center
Information on reopening
Gifts for passengers: candles, H&M bag, invitation with 50% reduction for the opening day
Our results
Discover more case studies
Alpina (Baselworld)
Vélo-taxi
Event
Shuttle and Mobile Advertising for Geneva Watch Days
Vélo-taxi
Shuttle and Mobile Advertising for Geneva Watch Days
UPC video 2000
Vélo-taxi
Approximately 117,000 visual contacts (estimated)