Geneva cellar
Taxibike
Number of vehicles
2 bike-taxis
Type of campaign
Street Marketing and Mobile Signage
Duration
1 month, 3 hours / day of Street Marketing
Dates
May and june 2019
Strategy
• 2 TaxiBikes circulating in the hyper-city center for 1 month
• Street Marketing for 3 hours on Wednesday, Thursday, Friday and Saturday. Hours: 18-21 (Wed), 19-22 (Thu), 17-20 (Fri), 15-18 (Sat). Free courses Baccarat tasting
• Abassador drivers: clothing and product explanations
Our results
Approximately 600,000 visual contacts (estimate)
223 races, 364 passengers
54 bottles tasted, the campaign was continued during the month of June, and Street Marketing several times postponed
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