Geneva cellar

Taxibike
GE
Genève

Number of vehicles
2 bike-taxis

Type of campaign
Street Marketing and Mobile Signage

Duration
1 month, 3 hours / day of Street Marketing

Dates
May and june 2019

Strategy
• 2 TaxiBikes circulating in the hyper-city center for 1 month

• Street Marketing for 3 hours on Wednesday, Thursday, Friday and Saturday. Hours: 18-21 (Wed), 19-22 (Thu), 17-20 (Fri), 15-18 (Sat). Free courses Baccarat tasting

• Abassador drivers: clothing and product explanations

Our results

Approximately 600,000 visual contacts (estimate)
223 races, 364 passengers
54 bottles tasted, the campaign was continued during the month of June, and Street Marketing several times postponed

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