H&M

Taxibike
GE
Genève
ZH
Zurich
Towns: Geneva and Zurich
Number of vehicles: 10 bike-taxis (Geneva), 6 bike-taxis (Zurich)
Type of campaign: Street marketing
Duration: 2 weeks, 2 hours / day of Street Marketing (Geneva) 1 day, 8 hours of Street Marketing (Zurich)
Dates: April 2016 (Geneva) November 2017 (Zurich)
Strategy: High visibility in the city center
Free trips to the store or in the city center
Information on reopening
Gifts for passengers: candles, H&M bag, invitation with 50% reduction for the opening day

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