H&M
Taxibike
Towns: Geneva and Zurich
Number of vehicles: 10 bike-taxis (Geneva), 6 bike-taxis (Zurich)
Type of campaign: Street marketing
Duration: 2 weeks, 2 hours / day of Street Marketing (Geneva) 1 day, 8 hours of Street Marketing (Zurich)
Dates: April 2016 (Geneva) November 2017 (Zurich)
Strategy: High visibility in the city center
Free trips to the store or in the city center
Information on reopening
Gifts for passengers: candles, H&M bag, invitation with 50% reduction for the opening day
Our results
Discover more case studies
Meyrin Centre
Vélo-taxi
Transported people: 459
Coop
Vélo-taxi
Personnes transportées : 387
L’Occitane
Vélo-taxi
Street Marketing for the opening of the L'Occitane shop