Rituals Winterthur

Taxibike

Zurich

City
Winterthur

Number of vehicles
2 bicycle taxis

Type of campaign
Street marketing and mobile advertising

Duration
2 days, 5h/day

Dates
26 and 29 October 2022

Strategy
Promotion of the new Rituals shop
Free products and coupons
Free transport to the new shop
Strategic customer targeting

Visual contact (estimate): 30,000
People transported: 84

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