UPC video 2000
Taxibike
City
Neuchâtel
Number of vehicles
3 bike-taxis
Type of campaign
Mobile signage and Street Marketing
Duration
4 days, 6 hours / day of Street Marketing on average
Dates
June 2019
Strategy
1st Welo advertising campaign in Neuchâtel
Free races for everyone in the city center as well as to the Festival – flyers, hats, key chains distributed to passengers
Ambassador driver: route offered by Vidéo 2000 and UPC
Our results
Approximately 117,000 visual contacts (estimated)
448 races with a total of 793 passengers
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