UPC video 2000

Taxibike

City
Neuchâtel

Number of vehicles
3 bike-taxis

Type of campaign
Mobile signage and Street Marketing

Duration
4 days, 6 hours / day of Street Marketing on average

Dates
June 2019

Strategy

1st Welo advertising campaign in Neuchâtel
Free races for everyone in the city center as well as to the Festival – flyers, hats, key chains distributed to passengers
Ambassador driver: route offered by Vidéo 2000 and UPC

Our results

Approximately 117,000 visual contacts (estimated)
448 races with a total of 793 passengers

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