Firehouse Subs

City: Zurich

Number of vehicles: 4 TaxiBikes

Type of campaign: Street marketing and mobile advertising

Duration: 2 days, 5 hours/day of street marketing

Dates: 21.06.2023 – 22.06.2023

Strategy :

High visibility in the city center with custom decals of the event on the TaxiBikes.

Actively finding potential clients and taking them to the Firehouse Subs restaurant.

Giving flyers to the TaxiBike passengers.

Asking passengers if they would like to download the Firehouse Subs app or join Firehouse Subs on Instagram via a QR code.